Three
Drive footfall and conversion into Three’s stores by creating a relevant and disruptive high street window execution to show Three’s leadership position in the 5G market and drive their customers and non-customers to choose and consider Three for 5G. Create an experience that simply explains what 100MHz of contiguous spectrum really means and also educates Three’s customers about their ‘Real 5G’ compared to other networks’, in a fun, engaging and visual way.
Pokemon:
Adventures in Galar
Recruit players for Pokémon Sword and Shield VG and TCG. Convince kids in a fun and entertaining way to play the latest Pokémon games. Raise awareness of both the VG and TCG products. Remove the barriers to entry around basic Pokémon knowledge.
Create a series of simple mechanics tutorial videos teaching about the world of Pokémon in the context of Pokémon Sword and Shield VG and TCG. Hosted by a professional actor who invites a guest to come over and play together. This could be an influencer, fan or celebrity. This host will change every time.
Execution: Touring vehicle to include filming.
Production of 6 episodes. (5 mini episodes + an intro episode)
Facebook/Oculus
Following the successful launch of Quest and the encouraging support from retailers dedicating space in store to enable the product promotion, Oculus want to explore the possibilities and activation ideas for a new product launch happening in October 2020. The launch idea focused on a PR’able stunt and considerations as to how this could then roll out into retail spaces, ideally shopping centres, to assist with driving footfall to store.
Lenovo Legion
The Legion product line from global technology giant Lenovo features a mixture of high-end laptops and powerful desktop computers, all with enough power to run the latest games at high settings.
Lenovo asked us to help with brand awareness for Legion, and specifically target professionals.
We proposed a 4D Gaming Experience Campaign Activation. Using the mantra of ‘Stylish on the outside and savage on the inside’, creating a 4D gaming experience and creating online content with cameras placed inside the zone.
Additionally, we proposed a ‘drive-thru’ live streamed grudge match, with Legion Legends playing head to head on screen.
