Intel Demo Zone
- Hong Kong
I designed a stand that would communicate the versatile nature of a new product, perfect for both work and gaming. I was inspired by its portability (it came with a solid shell case), the Intel logo and the potential dual personality of the user. We had a very small area within the convention to consider, so the stand needed to be used by two people at once and convey the USP simultaneously.
Client: Intel
Agency: HH Global
Case Study: Google Maps Fintech
I was tasked with creating three different stand concepts in order for Google to have its first ever presence at Fintech Connect, Excel London. I had to show elements that could be repurposed for vertical activations, and enable lead generation through meeting space and stand creatives. I also needed to consider giveaways, the evergreen house style, factor in two demonstration areas, a semi private meeting area and video content opportunities. The result was a hybrid design consisting of elements of all three proposals.
Client: Google
Agency: Brand and Deliver
Lenovo-
Plug Into Exertis
Lenovo was exhibiting at the Exertis show and had a 5m x 5m island stand.
The creative needed to be a striking design that utilised core brand imagery and guidelines. The event showcased the ThinkSmart technology with dedicated product and demo areas. The stand also incorporated AR with Lenovo’s TINY technology.
It was also integral to consider a seating area, product plinths for giveaways and immersive VR game.
Client: Lenovo
Agency: Brand and Deliver
